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AGREE - MINT 
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Competitive Positioning
Factors that differentiate me from the competition are: 1) Academic instruction in the psychology of consciousness, sensation and perception. My understanding of the physiological mechanisms of sensation give me an edge as a designer. My work in information architecture is informed by an understanding of memory and cognition. 2) A background in underground experimental electronic art has put has on the front line of our cultural landscape. I am well steeped in the "the cool factor." 
perception I want my target audience to engage with my on-line presence in a fun way. The focus however, will be good, clear design. The tone of fun is understated. Agree - mint should create the perception of a unified experience that demonstrates an understanding of usability concepts, "out of box experience" and branding. |